Marco Vidal
marcovidal@example.comBuenos Aires
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Web Design / Case StudyP.04

Vela Studio

Vela Studio homepage shown in a minimal dark browser frame — editorial and image-led
FIG. 01 — Vela Studio, homepage / desktop
Client
Vela Studio
Year
2025
Role
Web Design
Deliverables
UX Direction, UI Design, Interaction, Responsive System
01 — Challenge

Vela Studio is an independent architecture and spatial design practice working across interiors, objects, and temporary spaces. Their work was quiet, tactile, and exact. Their website was none of those things — projects sat inside the same rigid grid, stripped of scale and sequence. The brief was not to add more; it was to give the work enough room to speak.

02 — Direction

We treated the site as an exhibition rather than an archive. Each project opens with one decisive image, then unfolds through plans, material studies, short notes, and moments of empty space. Navigation stays almost invisible while the work is moving and returns exactly when it is needed. The result feels considered without ever feeling precious.

FIG. 02 — Project view, opening sequence
03 — The Experience

The system is built from a quiet typographic frame, an elastic grid, and a small set of interaction rules. Projects can change pace without breaking the whole. On wide screens, scale creates atmosphere. On mobile, the same hierarchy becomes a precise vertical rhythm — no reduced version, no secondary experience.

FIG. 03 — Index interaction, three states
FIG. 04 — Project index / active state
FIG. 05 — Responsive system / mobile & tablet
“A website should not frame the work the same way twice.”
04 — Outcome

The finished site gives Vela a framework that can grow without becoming repetitive. Every new project enters the same system but keeps its own pace, weight, and atmosphere. What began as a portfolio now works as an introduction to the studio itself — measured, visual, and clear before a conversation even starts.

FIG. 06 — Live site, studio review
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