Meridian
Meridian is a daily-care brand built around the body’s changing needs from morning to night. The formulas were developed as one system — the packaging made them feel like unrelated products, with different formats, different hierarchies, and no clear way into the range. The brief was to make every pack distinct in function and unmistakable as part of the same day.
We organized the range around time rather than product type. A single horizontal line runs through every pack, separating what stays constant from what changes. Above it: Meridian, quiet and fixed. Below it: moment, function, and dose. The line does more than decorate the surface — it turns four different containers into one continuous system.
“One range. Four rhythms. No guesswork.”
| Moment | Product | Format | Accent | Pack code |
|---|---|---|---|---|
| DAWN | Soft Cleanse | Aluminum tube | Pale ochre #C6A36A | M01 |
| DAY | Daily Shield | Pump bottle | Mineral blue #5F7477 | M02 |
| DUSK | Recovery Serum | Dropper bottle | Burnt clay #A35F49 | M03 |
| NIGHT | Barrier Balm | Low glass jar | Deep aubergine #40363F | M04 |
The system holds because the materials do different jobs. Amber glass protects the formulas and gives the range weight. Brushed aluminum keeps the daily formats light. Uncoated board softens the technical information and makes the cartons feel handled rather than manufactured. Nothing is decorative without also being useful.
- Amber glass
- Aluminum
- Uncoated board
- Water-based ink
Meridian launched as a range rather than a shelf of separate formulas. The packs now explain when they belong, what they do, and how they relate before a customer reads the fine print. More importantly, the system has somewhere to go: new formats can enter without asking the identity to start again.
